1. Who is responsible for your information?
GentleMasculinity is the data controller responsible for the personal information covered by this policy.
Business name: GentleMasculinity
Owner: Robert Cooke
Location: Shropshire, United Kingdom
Email: rcooke22@hotmail.com
Telephone: +4407914792363
You may contact me using these details with any question about your personal information or this privacy policy.
2. Information I may collect
Depending on how you use the website or my services, I may collect:
A recognisable photograph may constitute personal information, so photographs are handled in accordance with applicable data-protection law and the agreed purposes for the shoot.
Please avoid supplying sensitive personal information unless it is genuinely necessary for the service and we have agreed how it will be handled.
3. How I collect information
I may receive information:
4. How I use your information
I may use personal information to:
I will not sell your personal information.
5. Lawful bases for using your information
Under UK data-protection law, I must have a lawful basis for processing personal information.
Depending on the circumstances, I may rely on:
Contract
Where processing is necessary to take steps at your request before a booking or to perform a photography agreement with you.
Examples include responding to a booking enquiry, arranging the session, taking payment and delivering photographs.
Legitimate interests
Where processing is necessary for the reasonable operation and development of the business and does not override your rights.
Examples may include maintaining business records, responding to general enquiries, protecting the website, preventing fraud and handling legal claims.
Consent
Where you have given clear permission for a particular use.
Examples may include joining the mailing list or agreeing to a particular promotional use of identifiable photographs.
Where consent is relied upon, you may withdraw it at any time. Withdrawal does not make earlier lawful processing invalid.
Legal obligation
Where information must be used or retained to comply with legal, tax, accounting or regulatory requirements.
6. Photographs and portfolio use
Photographs created during a commissioned session will be processed to provide the agreed photography service.
I will not assume that booking a session automatically gives permission to use identifiable photographs publicly.
Any use of images for my website, portfolio, social media, advertising, exhibitions, competitions, publications or other promotional purposes will be governed by the photography agreement, model release or other clear permission agreed with you.
Where several identifiable people appear in an image, publication may depend on the rights and permissions of everyone shown.
You may contact me if you have concerns about the continued public display of an image. I will consider the circumstances, the basis on which it was published and any contractual or legal obligations.
7. Marketing emails
I will send promotional or newsletter emails to individuals only where I have the appropriate permission or another lawful basis permitted by law.
You may unsubscribe at any time by:
UK rules generally require specific consent before unsolicited marketing emails are sent to individuals, subject to a limited existing-customer exception.
I may retain a minimal suppression record to ensure that your opt-out preference is respected.
8. Cookies and website analytics
This website may use cookies and similar technologies.
Cookies are small files stored on your device. They may be used to:
Where legally required, non-essential cookies will not be placed unless you have given consent through the website’s cookie controls.
Cookie information must be clear and accessible, and consent must involve a genuine positive choice where consent is required.
You can also control cookies through your browser settings, although blocking certain cookies may affect how the website works.
The website is hosted and operated using GoDaddy services. GoDaddy may process technical data and use cookies in accordance with its own privacy and cookie information.
9. Who I may share information with
I may share information where necessary with trusted providers supporting the business, including:
These providers should only process information for the relevant service and subject to appropriate protections.
I may also disclose information where necessary to establish, exercise or defend legal claims, protect someone’s safety, prevent fraud, or comply with the law.
10. International data transfers
Some service providers may store or process information outside the United Kingdom.
Where this happens, I will take reasonable steps to ensure that appropriate legal safeguards apply, such as an adequacy regulation, approved contractual safeguards or another lawful transfer mechanism.
11. How long I retain information
I retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including legal, accounting, insurance and dispute-resolution requirements.
Typical retention periods may include:
These periods may be extended where necessary for a legal claim, complaint, insurance matter or legal requirement.
The ICO advises organisations to retain only the information they need and securely destroy it when it is no longer required.
12. How I protect your information
I use reasonable organisational and technical measures intended to protect personal information from loss, misuse, unauthorised access, disclosure or alteration.
These may include:
No internet transmission or storage system can be guaranteed completely secure.
13. Your data-protection rights
Depending on the circumstances, you may have the right to:
These rights are not absolute and may be limited by legal, contractual or evidential requirements.
To exercise a right, contact me using the details at the top of this policy. I may need to verify your identity before acting on a request.
14. Complaints
Please contact me first if you have concerns about how your personal information has been handled. I will try to resolve the issue promptly.
You also have the right to complain to the UK Information Commissioner’s Office.
The ICO is the UK regulator responsible for data protection. Information about raising a concern is available through the ICO website. A privacy notice should explain both how to contact the business and how to complain to the regulator.
15. Children
My services are primarily intended for adults.
Where a person under 18 is photographed, appropriate arrangements and permissions should be agreed with their parent or guardian, taking account of the young person’s own understanding and rights.
I do not knowingly use photographs of a child for promotional purposes without appropriate permission.
16. Links to other websites
This website may contain links to social-media platforms or third-party websites.
I am not responsible for the privacy practices of those external websites. You should read their privacy information before providing personal data.
17. Changes to this policy
I may update this privacy policy to reflect changes in my services, technology or legal obligations.
The latest version will be published on this page with the updated date shown at the top.